Tools like the WordPress e-commerce development
plugin WooCommerce have made it easy to acquire an online store. However, it
has necessitated that merchants know how to boost e-commerce sales. There is intense competition in every
segment because of the large number of outlets in all categories. Not only
virtual but physical businesses as well are investing in having a digital
presence. Online shoppers are spoilt for choices and if they find the user
experience unsatisfactory, they will abandon a store in favour of another
option. A streamlined, fast, and simple shopping experience is essential for
the success of a digital outlet. The following UX design tricks will help
merchants refine the design of their stores and optimize the shopping process.
UX Design Tricks To Boost E-commerce Sales
1. Reduce Page Loading Time
A digital shop’s
performance can be seriously affected by the time taken by it to load in a
visitor’s browser. People nowadays, especially mobile users are impatient and
navigate to another interface if a website takes too long to load. Search
engines also do not take a favourable view of sluggish websites. It, therefore,
becomes important to reduce the page loading time of an online marketplace.
Business owners must always choose a reputable hosting service and enable
caching on their websites. They must also make sure that all product images and
other pictures are resized and optimized before uploading. These simple tricks
will easily improve the speed of the interface.
2. Include Search Filters And Autocomplete Suggestions
A digital shop can
stock numerous products in a wide range of categories. Finding the desired item
can be a hard task for visitors. All the products must be organized into
different categories. Users must be allowed to search the merchandise by
configuring filter combinations. For instance, an apparel outlet must let
shoppers set multiple filters like gender, size, fabric type, delivery time,
price, etc. This will help a person in funnelling down to locate the various
options of the item she is searching for. E-commerce operators must also list
the products in multiple categories if they are relevant to more than one
department.
3. Simplify The Checkout Process
A smooth checkout
process will always be a strong conversion booster. Websites must simplify
their purchasing process so that people can easily complete a process. Many
outlets ask shoppers to register in order to make a purchase. This discourages
a lot of people from conducting the transaction as they are reluctant to create
an account. Making registration optional will help in keeping such users on the
website and encourage them to complete the buying process. Keep the entire
process as brief and as simple as possible. Ask for only the necessary customer
information like credit card details, delivery address, etc. A seamless
checkout process will definitely have a positive impact on the conversions.
4. Offer Different Payment Options
Another UX trick that
can significantly boost e-commerce sales
is offering different payment options to customers. In order to expand
their reach, it is necessary that merchants provide a wide range of payment
methods. Online buyers prefer a method which they are familiar with and allow
them to pay in their currency. Business owners must research their audiences to
know their favourite payment options and include them on their websites. Credit
cards remain a popular universal method but a lot of people use third-party
services like PayPal and Stripe. They must ensure that all these platforms are
integrated with their outlet.
5. Analyze And Improve The Navigation
Inefficient navigation
is another factor which can kill the conversions on an online shop. It is vital
that the audience finds any kind of information easily and quickly. Merchants
must look to implement intuitive navigation which guides users across all
departments efficiently. They must display the menu in a prominent place where
shoppers can see it constantly. A good way is to include a sticky navigation
bar on top. This will allow buyers to return to any section easily. It must be
uncluttered and contain only the links which help in finding items and
encouraging people to buy.
6. Ensure The Store Is Optimized For Mobile Devices
The majority of modern
online shoppers are using mobile devices to conduct purchases. A store which is
not optimized for such devices will always suffer from poor sales. Ignoring
mobile optimization restricts the reach of the outlet. Store owners must make
sure that their websites have been created with responsive design techniques.
This will help the interface in adjusting itself to all kinds of screen
dimensions. This will help smart device users in browsing through the shop
conveniently. E-commerce operators must make sure that the text size is large
enough to be read easily on small screens. The buttons to select and buy items
must also be big in size so that they can be easily targeted.
Conclusion
The nearly endless
possibilities available to them have made online buyers selective and
demanding. It is, therefore, essential that business owners use these UX design
tricks to satisfy their visitors and boost
e-commerce sales.
Brandon Graves is the
experienced Wordpress expert at HireWpgeeks Ltd - Best PSD to Wordpress Service
provider company in the USA.
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