Every company talks about
social media marketing and its goal when the journey kick starts. The Brand
style guide of a company mentions the tone, style and content ideas of social
media in a separate head, which portrays the importance of the same. Most successful
companies have a social media team sitting at work, brainstorming ideas during
meetings.
10 Ways Instagram Can Increase Your Brand Awareness
A good part of marketing
budgets are kept aside for social media and various digital marketing courses
are now a mandatory part of every marketing college curriculum. With the
internet reaching more people, mobile phones becoming more accessible and
education becoming more feasible, Brands only expect the number of social media
users to increase.
With that purple bright
background based camera icon like logo, Instagram has become a Brand which now
exists to service Brands. It's a top contender amongst social media platforms
for marketing and branding options. Considering how Instagram is a platform
where 60%
users say that they discover new products, it should not be
underestimated as the possibly best way to Increase your Brand awareness.
It can increase
engagement, reach which increases revenue via sales. You could use Instagram to
increase your followers, post about contests or giveaways, attract users to
your new YouTube ad campaign or just to make a new name as a Start-up in a
tough industry. Does it seem a lot? Well, here’s a quick guide for you create
brand awareness via Instagram:
1)
Hashtags
A very unique feature of
Instagram is its hashtag feature. As a Brand, you should first and foremost
work on generating a unique hashtag for your brand and also enlist a few common
Hashtags that are relevant to your product. These hashtags should be specific,
short, simple and eye-catching. Instagram allows you to use hashtags in almost
every content that you post. A follower can always search a hashtag and
discover your post under the category of the same. This automatically increases
discoverability and audience reach. This also gives your customers to use
something that connects their posts about your product to your profile. It
makes them feel like they are a priority, which they always are and should be.
2)
Influencers
Instagram gives every
brand the privilege of thriving on influencers. Social media influencers on
Instagram exists because the audience trusts their opinion and inputs. Instead
of hiring a celebrity, multiple Instagram influencers from multiple fields like
food or photography can help you engage with a bigger audience and generate for
Brand awareness. Not only do they promote your product without being overly
promotional, but they also help in generating original and innovative content
that suits their follower base. With companies spending more than 1 billion dollars on influencer campaigns last
year, their importance should be very well known.
3)
Eye-grabbing
Content
With 33% of the most
popular Instagram stories being generated by Businesses, it's the perfect blend
to create content that gets the attention. You could post stories, posts with
catchy taglines or text messages or have your own Livestream. 500 million users
access the stories feature every day and your brand certainly does not want to
be left behind in the race. Interactive live streams like the one Shein uses
can also be a bonus. Good content which is easy to develop due to Instagram's
features makes the world know your stronghold and Brand value. You can use
online tools to create eye-grabbing Instagram graphics. The
right tone and consistency in posting can make you more popular. However, don't
ever over-post. Maintain a frequency and prefer quality over quantity. Also,
remember the human brain processes an image 60000 times faster than any text. Customers
value their own time and a Brand should value it as well.
4)
Cross promotion
Instagram is closely
tied up with other social media platforms, it gives you the option to multitask
via one single post. You can always share your one Instagram post, well edited
and trendy post to other platforms and engage with all audiences across all
platforms. Moreover, you could also opt for the Instagram advertising feature
which uses Facebook based data to posts relevant advertisements to interested
parties to increase your product's discoverability. It's like you promoting your
Instagram account everywhere and having Brand promotion as a direct effect.
5)
Bio-Links
One of the minor
differences between Instagram and other social media platforms is the privilege
of posting a hyperlink with your posts. Instagram only allows a hyperlink to be
available on the bio/profile description of an account. Hence, with 20% users,
which is more than 200 million users, visiting a business profile daily, a good
profile with a hyperlink that takes the customers to your company's world, this
increases your chances of getting discovered and having online sales.
6)
Follower feedbacks
With the mighty reach of
Instagram and the constant high range of activity and a good follower base
allows you to always receive some sort of feedback. Even if you don't ask for
it. Followers tend to comment about their issues or their appreciation for your
product on posts. Sometimes they share your posts talking about what it means
for them. Other times, you could always have a post specifically created to ask
for any interesting feedbacks for improvement and watch your message folder get
filled with responses. Making Customers feel that their input matters to your
Brand automatically increases their desire to visit your profile or support
your product.
7)
Multi spread
demographics
With over 1 billion active
users on Instagram, as of February 2019, the biggest advantage for your brand
is the variety of viewers and customers it can reach. With around 64% of users
being young adults between 18-34, this is the perfect platform to impact their
lives and increase awareness for your product. Moreover, the remaining 36%
forming the above 35 range, it's one of the few platforms where you can use
online marketing to interact with this category of viewers. Then, you have country
wise demographics, gender-wise demographics and area wise too. All of this
allows you to be specific and target the kind of audience you want to grab the
attention of via your posts. For example, if you are a bookstore, you could
really benefit from posting about the genre of books available for different
age groups with inside shots of customers buying the same.
8)
Instagram tools
Instagram has a vast set
of different features for a reason. It has its own filters and stickers you can
use during posting stories or images, to improve quality and make things more
interesting. Moreover, Instagram has the offer of a business profile for a
reason. You could use analytical tools to understand your post's and profile's
reach, views and clicks. Instagram has its own analytical tools available
called Insights to ease the process. This gives you a statistical idea about
your brand awareness among your followers and points out exactly where you are
missing the mark.
9) Learn from what you see
Instagram is already the
hub for numerous brands and their accounts. Instagram already has 2 million
advertisers and 25 million business profiles. Talk about
Starbucks, Netflix, Ernst, and Young or even Celebrities. Everyone is bringing
their own A-game to have more engagement with viewers on Instagram. You would
definitely find a company in your relevant field of work already existing and
creating their Brand on Instagram. Instagram allows you to learn from all of
these accounts, free of cost to help you generate your own engaging work.
Moreover, you could always see what your followers are posting about your
products to get some inspiration. Moreover, there is an Instagram for a
business blog that you could subscribe to, to understand the ropes better.
10)
Good cause tie-ups
Since there is a huge
range of business profiles available and almost every brand uses the Instagram
platform, it's the best place for any Brand to forge tie-ups and build
relationships. Without having any additional travel or offline costs, a Brand
can tie-up with a non-profit organization or another relevant company for
mutual posts to reach the audiences of both brands at the same time. For
example, if you are a travel agency, you
can always tie up with Hotel Brand and have both accounts post content to
promote both Brands. Or if you are a restaurant chain, you could tie-up with
non-profit organizations that distribute food to the poor and talk about how you
are fulfilling your social responsibility. A good cause and a genuine tie-up
connects better with a larger pool of customers and increases goodwill.
This is just a small list
of how Instagram can help your Brand reach great heights. Learn from Mike's
#runfree hashtag, Netflix's sarcastic posts or Zomato's food imagery. Watch how
top IT and finance companies use videos or employee testimonials on Instagram,
short and simple ones to put their best foot forward. Instagram, without any
word limits, content limits or additional costs can change your social
marketing world in an instant. Have a behind the scenes video or series of
content during an event or competition can also increase your marketing points.
However, these are just
inspirations, you, ofcourse, know your brand better, you know your audience
better and so ultimately you would know what would work the best for your
people. So just put your best foot forward in this world of images and watch
how it turns your company into a brand!
Author
bio: Prince
Kapoor is a seasoned Marketing Analyst and Blogger at https://www.viralchilly.com/. With his skills, he
has been helping fellow marketers and brands worldwide.
0 Comments